A three day sprint done with Aeroplan.
![[Mockup] Bucketlist.png](https://static.wixstatic.com/media/3ea27d_b071c718cc9149e6948b9e5f88e09494~mv2.png/v1/fill/w_331,h_562,al_c,q_85,enc_auto/%5BMockup%5D%20Bucketlist.png)
Role: Product Designer
Team: Amanda Growe, Beatriz Ignacio, Valerie Zarr, and me Chad Harms
Timeline: 3 Days
Deliverables: MVP for a mobile app
Tools: Figma, Marvel, Pen and paper.
Problem Space
Help people understand Aeroplan’s existing benefits and encourage meaningful brand engagement to find value with their points.
Assumptions
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Gamifying works
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People want rewards
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People like earning points
Secondary Research
Only 30% of shoppers know how many loyalty points they’ve earned from their favourite brand.*
Photo by CardMapr on Unsplash
How might we encourage people to collect points on everyday purchases in order for them to be engaged Aeroplan members?
Interview Insights
Pain points
"I don't know if my points are still good"
"I dont really understand the value of the points"
"I want to know more about the benefits that you'd get for purchasing other items"
Motivations
"If i have $500 worth of points, what can I get out of it?
"I go there anyway and there was no cost to become part of the program."
"It's the amount I like getting. Dollar discount on what I'm purchasing."
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Design Solution
Goal-oriented
Emphasizing where your points can take you and what you can achieve with them
Discoverability
Making everyday brands more visible with the Aeroplan app
Gamification
Adding game mechanics to encourage you to return to the app and check off challenges
Key Learnings
Gamification was effective.
People need obvious feedback after completing steps.
People like to see a history of completed tasks.
Future Considerations
Clearer feedback for users.
More gamification including achievements.
Clearer UI for active and inactive steps.
A restructure of the challenge mechanics.